The choice reflects IBO’s support for Poland’s booming berry sector and solidarity with Ukrainian blueberry growers.
The International Blueberry Organization (IBO) has announced that the forthcoming IBO Summit will take place in Lublin, Poland from 3-5 July, 2023.
Blueberries have been commercially grown in Poland for over 45 years. At present, the country’s planted area is close to 11,000ha and annual production stands at 55,000 tonnes, a large proportion of which is exported.
While blueberry imports to Poland have increased, domestic consumption has soared over recent years, fuelled by better off-season availability and the successful promotional campaign “Time for Polish Superfruit”.
Dominika Kozarzewska, from the IBO and the Polish Blueberry Promotion Foundation, said: “We want delegates to profit from the rich experience of the Polish berry industry and learn how blueberries have become a lifestyle product for millions of Poles.
“We will provide valuable insights on boosting consumption and share why Polish consumers have started to value taste above everything else.”