The first Polish initiative bringing together three blueberry producers’ organizations: Polskie Jagody, Podkarpacka Grupa Producentów Borówki Elliot and BerryGroup from Wielkopolska was started five years ago. The three actors developed a joint market strategy. They came up with a concept for cooperation with customers throughout the supply chain, as well as their own harvesting standards which are higher than those the industry had used before. Together, they started promoting Polish blueberries and the BerryGood. This year’s Fruit Logistica was an opportunity to summarize the achievements and celebrate the anniversary.