22 lutego 2018

More than trendy

Dominika Kozarzewska, President of „Polskie Jagody”, discusses whether the development of blueberry cultivation in the world may threaten Polish production.

Blueberries are a trendy and convenient fruit. The challenge is to take this success even further: to translate the growing awareness of the health benefits of blueberries to shopping behavior. This is a natural consequence of the promotional activities carried out so far.