The weather did not spoil the blueberry growers
PBC’s strategy to increase sales in these markets is branding – Dominika Kozarzewska, president of the PJ Group, for Sadyogrody.pl
We promote the brand Berry Good, we invest in the education of importers and the involvement of consumers. We have launched the first international fanpage in Poland – BerryGood from Poland. We have started the first edition of the BerryGood Challenge and the mobilization of the fruit-growing community, whose aim is to create a blueberry icon in social media. These are projects for years, but they reflect our way of thinking. They all promote Poland as a country of production and Poles as creative people.