New products in Auchan
Current plans and assessment of the impact of weather conditions on the blueberry season are presented by Dominika Kozarzewska, president of the Fruit Producers Group „Polskie Jagody”.
Polish Berry Cooperative started this season with the Auchan network promoting the product „Blueberry XXL” under the brand created by PBC – Berry Good. These are fruits calibrated over 18 mm in an innovative shaker package. Also interesting is the collection carton, which can be used by children for creative play.